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Stand Up. Stand Out. Turn On.

Total Graphic Design offer extraordinary ideas and strategy that will drive conversion rates and inspire your audience.

We love what we do. Each day we get to work with diverse, positive and driven clients who also love their businesses. We share their enthusiasm and it bubbles over into our work.

Collectively, we have many decades of industry experience between us.

Founder Ray Giridharan brings over 20 years of experience to the brand design agency.

Lead Designer and Art Director Jeremy Pomeroy has over 16 years working in design studios and agencies in Sydney and London.

Illustrator Karina Diaz has more than 17 years of experience in some of the world’s top ad agencies in London, Sydney and Colombia.

Our modus operandi is simple, we share our skills and collaborate openly and honestly.

Bring your vision to life.

The team

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Ray GiridharanFounder/Project Manager

Ray Giridharan founded Total Brand Design over ten years ago and has been responsible for providing a clear imperative for the agency – to provide robust and cutting edge marketing solutions to our customers.

During his career over the past two decades as a Business Development Manager and Project Manager, Ray has understood that the most important part of growing any organisation, particularly those with limited resources, is the old-fashioned way – through brand recognition and boosting customer loyalty. Communicate the benefits of your product in a way that will be embraced by your audience, and ensure that all of your internal stakeholders are briefed and all singing from the same hymn sheet.

Jeremy PomeroyBrand Manager/ Art Director/ Graphic Designer

Jeremy is an award-winning graphic designer and art director with over 10 years of experience in advertising agencies, in-house design roles, and design studios in Sydney, London, and Medellin, Colombia. He has extensive skills and proven experience in advertising, corporate identity, packaging, print collateral, exhibition graphics, web and multimedia.

From conceptual design right through to execution, Jeremy possesses intuitive abilities with branding, along with having resource and people skills that enable him to excel at project management and business development.

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Karina DiazGraphic Designer And Illustrator

A talented creative for over 17 years, Karina is immensely passionate about beautiful design and with delivering exceptional results to clients. She has worked for some of the world’s top advertising agencies in Colombia, Sydney and London. She understands the importance of simplicity and accuracy to reach an audience.

Leon FernandesOnline Marketing Consultant/Project Manager

With more than a decade of experience in Web Design and Development, Leon is Total Brand Design’s resident technologist and passionate web designer and developer. He has a knack for providing clever and long-lasting web solutions for organisations and SME. This is evinced by his broad portfolio of freelance web design and proven results from SEO, SEM and digital marketing campaigns.

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Athena DennisContent Strategist/Copywriter

Initially working as a freelance copywriter and a magazine editor over a decade ago, Athena then broadened her skillset to include digital strategy digital advertising, SEM, client account management and consulting on web design, content and the management of digital marketing campaigns for clients.

She respects and understands that great design can revolutionise a brand. Therefore she works closely with the graphic designers at Total Graphic Design to ensure that every client’s brief is on-point for the copy and meets the overall strategic goals of the business.