Innovative packaging design can be just as recognizable as a logo or tagline when building a corporate or business identity. Who wouldn’t recognize a Coca-Cola or a Perrier bottle without needing to read the label? Pringle’s potato chip cans are another innovative design instantly recognizable and identifiable with its product. Packaging graphic design is another service we offer at Total Graphic Design, either as a standalone service or bundled with any of our other graphic design services or packages. With the development of your company or business logo and graphic design theme, we can work out compatible packaging design solutions for your product lines as well. Our designers will stay in touch through the entire process with concepts and samples for your staff to choose or suggest modifications.
Incorporating your business unique graphic elements in a sustainable package design will link the product on the shelf to your branding efforts. Our graphic designers can meld your logo elements and design themes into the label designs for your various products for consistency. The goal is to produce a packaging design for your products that is recognizable at a glance by the consumer. With consumer interest piqued, the packaging design can establish product presence on the shelf in the marketplace. Improved product presence equals increased sales.
For custom packaging design to work well it should focus on a unique attribute or benefit of the product. Is the product safer for the environment? Some relation of the package to its “green” benefit can be emphasised, maybe the product is biodegradable or the product’s container is safer for the environment. The packaging design agencies put heavy emphasis today on recyclables and environmentally safer products and packaging. Perhaps your product incorporates a unique shape that can be worked into the industrial packaging design or the container itself to brand the product as part of a unique selection.
Anniversary editions or special collection editions always have the best packaging designs as part of the company or product commemoration. Do you have a special event planned or a company milestone you want reflected in your packaging design? Our graphic designers can produce limited edition packaging designs in concert with your marketing goals. After researching similar specialty packaging designs in your marketplace, they can develop an initial design concept for discussion with your marketing representative.
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