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Why your brand designer asks so many questions

If you start working with a designer to brand or rebrand your business and they don’t ask you many questions before they begin, be worried. While you might be pleased they’re getting on with the job and not wasting time, …

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Are printed brochures still relevant in the digital marketing age?

Online marketing has put printed brochures on the back foot. Why spend time and money designing and publishing information that people can now find and access virtually? Whilst there’s no denying the power of digital, it doesn’t mean we should …

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Why business cards are still a useful business tool

Almost everything we do in the business world today is done digitally, and how we market ourselves is no exception. So why then, despite numerous tech-savvy alternatives, from online advertising and social media networks to virtual business card apps that …

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How to ensure you get the file format you need

You try to enlarge your logo but when you do it looks all pixilated; your image file is too big to upload to your website; you send your brochure to the printers but they say they need a master file. …

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Graphic Design for Web vs. Print- It’s totally different

When we come across some picturesque book cover in a library or mesmerising pictures on a website, we often tend to think that both demand same skill set from a graphic designer. Although, the sense of aesthetics and ability to …

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Four tips for designing an on-brand business card

A well designed business card can be the difference between winning new clients and being overlooked in favour of a more strikingly designed business card. Although a business card doesn’t maketh the business, it certainly does add to that positive …

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What are the five most sought after skills in a graphic designer?

Superb graphic design is undervalued by small to mid-sized businesses. And yet these businesses are the ones that stand to gain the most out of hiring the best graphic design agencies. Although a word of caution, more expensive doesn’t necessarily …

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Design Elements for Print and Web: A Newbie’s Guide Part 2

In part one, we explored the differences between CMYK and RGB along with what resolution and pixels are. In part two, we will delve a little bit deeper into design elements and unravel what file types you should be using …

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Design Elements for Print and Web: A Newbie’s Guide Part 1

Web Design and Print Design have historically become uncomfortable bed fellows. Although they jostle and seem at odds with one another, the two are inextricably connected. Master both of them and your business has the world as its proverbial oyster. …

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Ten Principles of Emotive Graphic Design To Improve Your Website

Emotive graphic design and copy are a wonderful combination that grabs your attention and grabs in your chest, where you feel something. It’s authentic and should be only type of graphic design that you ever attempt. When you reach an …

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